We built the loyalty platform
hotels actually deserve.
Laasie started with instant rewards giving guests something tangible the moment they booked. Then we added points and cash back, putting real choice in their hands. Today, we've evolved into the ultimate loyalty solution, purpose-built for hotels.
The people behind the platform
A team of hospitality veterans, technologists, and revenue strategists united by a shared belief: hotel loyalty can be so much better.
Jen Wong
Chief Executive Officer
Jen brings 10+ years of hospitality technology leadership, having previously scaled in the finance and fintech verticals. She founded Laasie on the belief that guests deserve real choice, not just points.
LinkedIn
Devin Jones
Chief Technology Officer
Devin architects the platform that powers Laasie's real-time rewards engine. A veteran of adtech and travel tech, he leads a world-class engineering team building the future of hotel loyalty.
LinkedIn
Chris Clement
Senior Vice President
Chris oversees all go-to-market and operational functions at Laasie. With a background in hotel management and SaaS operations, he ensures every hotel partner gets maximum value from day one.
LinkedIn
Ellis Connolly
Chief Revenue Officer
Ellis leads Laasie's revenue strategy, partnerships, and enterprise sales. He has spent his career helping hospitality brands unlock new revenue streams through technology and data-driven loyalty.
LinkedInFrom frustration to a platform that changes everything
In 2016, our founders were working outside the hospitality industry, looking in and kept running into the same wall: loyalty programs that rewarded the brand's balance sheet more than the guest's experience. Points that expired. Redemptions that required a PhD. Instant Rewards that felt like afterthoughts.
They asked a simple question... what if guests could just choose what they actually wanted? No games, no fine print. Just genuine value delivered at the moment it matters most.
That question became Laasie. Today, we power loyalty for thousands of hotel properties across the world, helping them drive more direct bookings, higher ADR, and guests who actually come back, not because they're locked in, but because they want to.
Give every guest the power to choose. Give every hotel the revenue to grow.
We believe loyalty should be a two-way street. When guests feel genuinely valued, they book direct, spend more, and come back. That's not just good for guests... it's the most powerful revenue lever a hotel has.
For Guests
Real rewards they actually want. Points, cash back, or curated perks... delivered instantly at checkout.
For Hotels
A loyalty engine that drives direct bookings, increases ADR, and builds lasting guest relationships.
For the Industry
Proving that hospitality loyalty can be modern, flexible, and genuinely profitable for everyone involved.
What we stand for
These aren't just words on a wall. They're the principles that guide every product decision, every partnership, and every line of code we write.
Hotel-First Always
Every product decision starts with one question: does this make the guest experience better? We build for the people staying in the room, not just the brands managing it.
Driven by Outcomes
Loyalty without revenue impact is just a cost center. We obsess over measurable outcomes like ADR lift, direct booking share, repeat stay rates because that's what matters to our partners.
Flexibility Over Rigidity
No two hotels are the same. Our platform is built to flex from independent boutiques to global management companies without forcing anyone into a one-size-fits-all mold.
Trust Through Transparency
We believe in honest partnerships. Clear pricing, real data, and no hidden fees. Our partners always know exactly what they're getting and why it's working.
Speed to Value
Hotels can't wait 12 months to see ROI. We're built for fast onboarding, rapid iteration, and immediate impact, so partners see results in weeks, not quarters.
Built for the Industry
We're not a generic loyalty platform retrofitted for hotels. Every feature, every integration, every workflow was designed specifically for the hospitality industry.
Ready to see Laasie in action?
Join hundreds of hotel partners who've transformed their loyalty programs and unlocked real, measurable revenue growth.