How Benchmark turned $86M in member revenue with Mosaic Rewards.
Benchmark Resorts & Hotels, an independent collection by Pyramid Global Hospitality, deployed Laasie's Mosaic Rewards program capturing 174,462 guest profiles, driving a 4.54x conversion lift, and generating cross-property demand across their entire portfolio.
Benchmark Resorts & Hotels
An Independent Collection by Pyramid Global Hospitality
Mosaic Rewards — Powered by Laasie
Portfolio Type
Independent Collection
Management
Pyramid Global Hospitality
Laasie Product
Mosaic Rewards (Retain)
Scope
Multi-Property Portfolio
The numbers speak for themselves.
4.54x
Conversion Lift
when guests engage with Mosaic Rewards
$86.4M
Total Member Revenue
direct booking revenue from members
174,462
Total Enrollments
guest profiles captured across the portfolio
1,355
Cross-Property Bookings
$610K in cross-pollination revenue
174,462 guest profiles. $86M in member revenue.
Mosaic Rewards captured demand at every stage from first web visit to repeat booking, building a massive owned audience for Benchmark's direct channel.
$86.4M
Total Member Booking Revenue
Members drive the majority of direct revenue
Across Benchmark's portfolio, Mosaic Rewards members generated $86,461,424 in total booking revenue, a direct result of higher conversion rates, stronger booking intent, and the program's ability to capture demand before guests turn to OTAs.
174,462
Total Enrollments
113,726
Members Who Booked Direct
60,736
Non-Bookers (Retargeting Pool)
60,736 high-intent non-bookers ready for retargeting
These guests enrolled in Mosaic Rewards but haven't booked yet, representing a massive first-party audience of warm, high-intent prospects that Benchmark can activate through targeted campaigns without paying OTA commissions.
Guests are 4–5x more likely to book when exposed to Mosaic Rewards.
The data is clear: program engagement is the single biggest driver of direct booking conversion across Benchmark's portfolio.
Lower conversion — guests leave for OTAs
Guests exposed to the program convert at 4–5x the rate
113,726
members booked direct
Post-enrollment direct bookings across the portfolio
Program captures demand before and after booking
Mosaic Rewards engages guests at the moment of intent, on the booking page, and continues to nurture them post-stay, creating a full-funnel loyalty loop.
Higher conversion when guests engage
Every interaction with Mosaic Rewards during the booking process measurably increases the likelihood of a direct booking, with no OTA commission required.
Direct bookings driven post-enrollment
Even guests who don't book immediately become high-value prospects. Enrollment creates a direct relationship that drives future bookings through owned channels.
One enrollment. Revenue across the entire portfolio.
Mosaic Rewards creates a network effect — guests who enroll at one Benchmark property discover and book across the entire collection, driving portfolio-wide demand sharing.
1,355
Cross-Property Bookings
$610,610
Cross-Property Revenue
How cross-pollination works
Guest enrolls at Property A
A guest discovers Mosaic Rewards while booking at one Benchmark property and joins the program.
Program surfaces the portfolio
Mosaic Rewards introduces the guest to other Benchmark properties — creating awareness they wouldn't have had otherwise.
Guest books at Property B (or C)
The guest books a second stay at a different Benchmark property, generating incremental revenue the portfolio wouldn't have captured.
What Mosaic Rewards delivers for Benchmark.
Increased Direct Booking Conversion
Guests exposed to Mosaic Rewards are 4–5x more likely to book direct, shifting demand away from OTAs and into the hotel's own channel.
Reduced Reliance on OTAs
By capturing guest intent at the point of search and rewarding direct action, Mosaic Rewards systematically reduces OTA dependency across the portfolio.
Growth in Guest Lifetime Value
Members enrolled in Mosaic Rewards demonstrate higher booking frequency, stronger brand affinity, and greater long-term revenue contribution.
Portfolio-Wide Revenue Impact
Guests enrolled at one Benchmark property book across the entire collection, creating a network effect that amplifies revenue at every location.
First-Party Data at Scale
174,462 guest profiles captured, including 60,736 high-intent non-bookers ready for retargeting, giving Benchmark a powerful owned audience.
Strong Member Enrollment & Engagement
Consistent enrollment growth across all properties, with members actively engaging with the program before, during, and after their stay.
174,462 guest profiles. All owned. All direct.
Every web visitor who engages with Mosaic Rewards becomes a captured profile — giving Benchmark a growing, owned audience of high-intent guests that no OTA can touch.
The 60,736 non-bookers aren't lost leads — they're a warm retargeting pool of guests who raised their hand, showed intent, and are ready to be converted through direct marketing.
First-party data collected across all web interactions
High-intent non-bookers captured for future campaigns
Zero OTA dependency — all data owned by Benchmark
60,736
Non-bookers ready to retarget
High-intent, first-party audience
Ready to see your results?
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