How Island Resort turned loyalty into revenue.
Island Resort at Fort Walton Beach deployed Laasie Insiders and saw members generate nearly 2x the revenue of non-members — with higher ADRs, longer stays, and a 4.2x conversion lift.
Island Resort at Fort Walton Beach
Fort Walton Beach, Florida · Gulf Coast Beachfront Resort
Location
Fort Walton Beach, FL
Property Type
Beachfront Resort
Laasie Product
Insiders (Retain)
Data Period
2024 Full Year
The numbers speak for themselves.
4.2x
Conversion Lift
vs. non-Insiders sessions
76%
Higher Conversion
when guests engage with Insiders
515
New Members/Month
consistent program growth
+23%
Lifetime Spend Lift
members vs. non-members
Members generate nearly 2x the revenue.
Across comparable booking sets, Laasie Insiders members drove $4.93M in revenue vs. $2.48M from non-members — a difference of over $2.4M.
Non-Members
50% of total revenue
Members
Nearly 2x non-member revenue
$2,449,941 incremental revenue from members
Across nearly 10,000 combined bookings, Laasie Insiders members generated $2.45M more than non-members — a direct result of higher ADRs, longer stays, and stronger booking frequency.
Members stay longer, spend more, and book higher.
It's not just about getting guests in the door — Laasie Insiders changes how they behave once they're there.
Member ADR
Non-member
$251
Member
$285
Avg. Length of Stay
Non-member
3.02 days
Member
3.36 days
Spend Per Booking
Non-member
$744
Member
$958
Members spend 23% more across a lifetime
The value of a Laasie Insider compounds over time. Members don't just book better — they come back more often, spend more each visit, and become the highest-value guests in the property's portfolio.
+23%
lifetime spend
Insiders in the booking flow = 4.2x more conversions.
When guests engaged with Laasie Insiders during the booking process, they converted at 4.2x the rate — and 76% more often than guests who didn't interact with the program.
Standard booking conversion rate
76% higher conversion when guests engage with Insiders
515 new members enrolled per month
Consistent, compounding program growth — every new member is a higher-value guest added to the property's direct channel.
Members book more, and book better
With 5,150 bookings vs. 3,276 from non-members, Insiders members are not just higher-value — they're more active bookers.
Choice drives commitment
Laasie's flexible reward model — letting guests choose their perk — creates a sense of ownership that generic loyalty programs can't replicate.
Ready to see your results?
Your property could be next.
See how Laasie Insiders can drive higher ADRs, longer stays, and more direct bookings at your property.