Laasie + Salesforce Marketing Cloud
Laasie streams customer profile data and reward selections directly into your Salesforce Marketing Cloud instance for real-time email personalization, Journey decisioning, and unified guest marketing.
Four capabilities. One seamless marketing engine.
Laasie connects natively with Salesforce Marketing Cloud so your guest data is always fresh, your emails are always personalized, and your marketing team never touches a spreadsheet again.
Data Streaming into SFMC
Laasie streams customer profile data and reward selection data directly into your Salesforce Marketing Cloud instance. This data fuels email content, transactional triggers, Journey decisioning, and audience segmentation.
- Customer profile data synced in real time
- Reward selection data available for targeting
- Used in email content, triggers, and journeys
Integrated Content Blocks
Laasie creates reusable Content Blocks that can be dropped into your existing Transactional and Journey emails. The content encourages enrollment for non-members and drives program engagement for existing members.
- Reusable blocks for Transactional and Journey emails
- Enrollment prompts for non-members
- Engagement content for existing members
Branded Email Templates
Laasie builds Email Templates you can send directly from your SFMC instance. You consolidate email sending, maintain complete control over brand voice and style, and measure engagement in one place.
- Reward Offer Notification templates
- Reward Selection Confirmation templates
- Reward Redemption Notification templates
Automated & Real-Time Sync
Anytime a customer record is created or updated in Laasie, the data is automatically sent to SFMC. No manual uploads from your Database or Salesforce Engineering teams required.
- Message propagation latency: seconds vs. daily
- No manual work required from your teams
- Same data you manually upload today, automated
Guest data flows in real time.
Laasie sends customer profile and reward data into SFMC Data Extensions as records are created or updated. Latency is seconds, not days.
Laasie Loyalty Engine
Retain · Convert · Flex
Salesforce Marketing Cloud
SFMC · Data Extensions · Journeys
Seconds
Propagation latency
99.9%
Uptime SLA
Branded emails sent from your SFMC instance.
Laasie creates Email Templates you can send directly from Salesforce Marketing Cloud. You get complete control over brand voice, consolidated reporting, and unified email engagement measurement.
Reward Offer Notification
Sent to guests after booking directly, inviting them to view and select rewards through their loyalty portal.
Reward Selection Confirmation
Confirms the rewards a guest has selected, with clear instructions on how and when to redeem them.
Reward Redemption Notification
Notifies guests when rewards are ready to redeem, with redemption details and any relevant terms.
From kickoff to live in minutes.
Laasie handles the heavy lifting. Your team provides API credentials and we do the rest.
Provide API Keys
Share your SFMC API credentials into the Laasie UI. This kicks off the automated provisioning process.
Auto-Provision
Laasie automatically creates Data Extensions and Content Blocks inside your SFMC instance.
Credential Link
Laasie manually associates your SFMC credentials to your Laasie account for secure data streaming.
Data Streaming
Customer and reward data streams into Data Extensions in real time as records are created or updated.
Your marketing team deserves real-time data.
Most hotels manually upload loyalty data into Salesforce on a daily or weekly cycle. With Laasie + SFMC, that data flows automatically in seconds. Your marketers get the same data they already use, without the manual work.
Real-time propagation
Message latency from Laasie to SFMC is seconds, compared to daily or weekly manual uploads.
Fully automated
No manual work required from your Database team or Salesforce Engineering team. Laasie handles everything.
Unified measurement
Send Laasie emails from your SFMC instance and measure all email engagement in one place.
Running Salesforce Marketing Cloud?
Let's connect it.
Talk to our integration team and see exactly how Laasie streams loyalty data into your SFMC instance.