Most loyalty platforms
give you tools.
We give you results.
Loyalty Optimization is the managed services layer that turns software into outcomes. We don't just power your loyalty program... we run it.
The Laasie Difference
“We don't just power loyalty programs.
We run them.”
Retain, Convert, and Flex give you the tools. Loyalty Optimization puts an expert team behind them, actively managing, testing, and improving your program every week.
Five pillars of managed loyalty.
From strategy to execution to AI-powered automation for every layer of your loyalty program, actively managed.
Built for your property, not a template.
Reward mix design — perks, points, cash back (Power of Choice)
Tier structuring and milestone mapping
Member rate strategy — gated vs open, % vs value-based
Property-level and portfolio-level strategy
Revenue management,
but for loyalty.
Most loyalty platforms set it and forget it. We treat your loyalty program like a revenue manager treats inventory by constantly testing, adjusting, and optimizing based on real demand signals.
Continuous A/B testing
Reward value, type, and placement... always improving
Demand-based adjustments
Seasonal and real-time reward calibration
Precision targeting
Pre-book, in-stay, and post-stay offer timing
Optimization Cycle
Analyze
Review booking patterns, reward redemption, and conversion data
Hypothesize
Identify the highest-impact lever to test this cycle
Test
Run A/B experiments on rewards, timing, and placement
Optimize
Ship the winner, document learnings, repeat
Bi-weekly in Pro. Monthly in Core.
The future of loyalty,
running today.
Our AI layer doesn't replace your team, it makes every decision smarter, faster, and more precise.
Automated reward selection
Based on real guest behavior signals
Dynamic personalization
Right offer, right guest, right moment
Predictive incentive modeling
What reward closes this booking?
Continuous testing
No manual intervention required
Choose your level of partnership.
Both tiers include dedicated Laasie expertise. The difference is how deep we go.
Optimization Core
The foundation of a managed program.
- Monthly program review + reporting
- Quarterly strategy refresh
- Basic A/B testing
- Campaign support (light)
Optimization Pro
We run the program. You capture the revenue.
- Everything in Core
- Bi-weekly optimization cycles
- Active A/B testing + iteration
- Campaign execution, we run it
- ELP + booking flow tuning
- Portfolio-level strategy alignment
Pricing shown is indicative. Final pricing depends on property count, program complexity, and scope. Contact us for a custom proposal.
Ready to stop managing
loyalty and start winning it?
Let's talk about what a managed loyalty program could do for your property or portfolio.