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Solution · Meeting Planner Rewards

Turn meeting planners into loyal revenue drivers.

A dedicated rewards program for meeting and event planners that converts more RFPs, grows contracted revenue, and builds the direct relationships that eliminate third-party dependency.

See how it works
More RFP conversions
Higher contracted revenue
Repeat group business
Portfolio-wide selling
planner.yourhot.el/dashboard

Planner Portal

Welcome back, Amanda

Gold Planner

14

Events Booked

$2,840

Rewards Earned

4

Properties Used

New Reward Unlocked

$500 Travel Credit — Annual Milestone

Earned for 10+ events booked this year

+38%

RFP-to-booking conversion

+24%

Contracted revenue per group

2.7x

Repeat planner booking rate

Business Outcomes

Five problems. One platform.

Meeting Planner Rewards is purpose-built to solve the five biggest challenges in group and meetings revenue... simultaneously.

Increase RFP-to-Booking Conversion

Reward planners the moment they submit an RFP through your direct channel. Instant incentives shift your property from "one of many options" to the obvious first choice.

+38%

avg. RFP conversion lift

Grow Total Contracted Revenue

Tiered rewards tied to contracted room blocks and F&B minimums give planners a financial reason to commit more and commit earlier. More rooms, more revenue, less negotiation.

+24%

avg. contracted revenue per group

Drive Repeat Group Business

Planners who earn rewards come back. Build a recognition program that remembers every event, rewards every rebooking, and makes your property the default for every future meeting.

2.7x

repeat booking rate

Reduce Third-Party Channel Reliance

When planners are rewarded for booking direct, they stop defaulting to big sourcing platforms. Shift the relationship from platform-dependent to property-direct and keep the margin.

41%

reduction in third-party sourced groups

Unify Portfolio Selling Across Properties

One planner profile, every property in your portfolio. Rewards earned at one hotel apply across all while giving your sales team a powerful cross-sell tool and planners a reason to stay in the family.

3.1x

multi-property booking rate

How It Works

RFP in. Loyal planner out.

Three steps from first inquiry to long-term group loyalty that's fully automated and fully branded.

Step 01

Planner Submits RFP Direct

yourhot.el/rfp/submit

Submit Group RFP — Direct Channel

Event name
Attendees
Check-in
Check-out
Special requirements...
Earn rewards on submission
Submit RFP →

The planner finds your property and submits an RFP through your direct channel. Laasie instantly recognizes the submission and queues a reward.

Direct channel RFPInstant recognitionNo manual setup

Step 02

Reward Delivered on Contract

Contract signed — Grand Ballroom · 200 rooms · 3 nights

Reward Auto-Delivered

$750 Travel Credit

Triggered on contract execution

Instant deliveryTiered by room block1,000+ options
No action needed — fully automated

When the contract is signed, the planner's reward is automatically delivered. Configurable by event size, room block, or F&B minimum, so bigger events earn bigger rewards.

Auto-triggered on signingTiered by event value1,000+ reward options

Step 03

Status Builds, Loyalty Compounds

JM

Jessica Martinez

Planner since 2022

Gold

22

Events

$4,200

Rewards

6

Properties

Progress to Platinum78%

3 more events to unlock Platinum & $1,000 milestone reward

Every event adds to the planner's profile. Status climbs. Rewards accumulate. Your property becomes their default and your portfolio becomes their preferred network.

Cumulative statusPortfolio-wide recognitionRepeat booking incentives
Platform Features

Everything your group sales
team has been missing.

Built specifically for the meetings and events segment.

Acquisition

RFP Incentive Engine

Automatically trigger rewards when a planner submits an RFP through your direct channel. Configurable by event size, lead time, or property, so every submission feels valued.

Loyalty

Planner Recognition Tiers

Bronze, Silver, Gold or fully custom. Tier planners by annual contracted revenue, number of events, or room nights. Status drives aspiration and repeat business.

Reward Catalog

1,000+ Reward Options

From travel credits and gift cards to dining experiences and spa vouchers allows planners choose what matters to them. Choice drives satisfaction. Satisfaction drives rebooking.

Multi-Property

Portfolio-Wide Planner Profiles

A single planner identity across every property in your portfolio. Rewards, history, and status travel with the planner, making cross-property selling effortless for your sales team.

Analytics

Group Revenue Attribution

Track every reward dollar against contracted revenue, room block pickup, and F&B spend. Know exactly which planners drive the most value and reward them accordingly.

Branding

White-Label Planner Portal

A fully branded portal where planners track their rewards, view event history, and manage their profile. Your brand, your relationship. Laasie powers it invisibly.

Meeting Planner Rewards

Your best planners deserve better rewards.

Stop losing group business to competing properties. Laasie turns every RFP into a relationship and every relationship into recurring revenue.

+38%

RFP conversion lift

2.7x

Repeat booking rate

+24%

Contracted revenue per group

See how it works

No long-term contracts · Live in weeks · Dedicated onboarding support