Adjust the inputs below to match your property or portfolio. See live revenue projections across every loyalty-driven income stream.
Total Annual Revenue Opportunity
$640,649
Across all loyalty-driven streams
Direct Bookings
11,038
35% of 31,536 rooms
Enrolled Members
6,402
58% capture rate
Annual Rooms Sold
31,536
Room Revenue
$5.8M
Current OTA Cost
$683K
Direct Revenue
$2.0M
Laasie Benchmark Assumptions
Loyalty Capture
58%
Laasie customer average
Repeat Lift
7%
Laasie customer average
Member ADR Premium
5%
Laasie customer average
Cross-Property
N/A
Single property
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Single property
Single property
Average price per room night
31,536 rooms sold annually
11,038 direct / 20,498 OTA bookings
Blended average including booking fees
Laasie customer benchmark
Laasie customer benchmark
Laasie customer benchmark
Laasie-embedded enrollment benchmark
Lapsed guest win-back benchmark
The Year 1 baseline reflects the full projected annual revenue impact once Laasie Retain is deployed. As enrollment grows, guest profiles mature, and cross-property engagement deepens, the revenue opportunity compounds year over year through member maturity and OTA recapture deepening.
Compounding Growth Trajectory
Year-over-Year Comparison
Year 1
$648,000
61% capture · 100% maturity
Year 2
$834,892
64% capture · 130% maturity
Year 3
$1,026,194
67% capture · 160% maturity
How enrolled members drive disproportionate revenue compared to non-member direct guests through ADR premium and repeat frequency.
Bookings Split
Revenue Split
Member Bookings
6,402
58% of 11,038 direct bookings
Member Revenue
$1,326,455
Including ADR premium + repeat lift
Member Revenue Uplift
12.0%
Higher revenue per member booking vs non-member
The true cost of OTA dependency versus the value of direct bookings - and what a 10% shift to direct looks like.
Direct Channel Shift Growth
Annual OTA Commission
$682,597
18% on 20,498 OTA bookings
Net OTA Revenue
$3,109,607
After 18% commission deducted
Direct Premium
-34%
More revenue per direct booking vs OTA net
The $640,649 Year 1 baseline is derived from 6 independent revenue streams applied against your property metrics. Each stream uses assumptions calibrated against Laasie portfolio benchmarks: loyalty capture starts at 58% and grows 3% per year (capped at 70%), repeat booking lift is 7%, member ADR premium is 5%, and OTA commission recapture assumes a 10% shift to direct. Results are not compounded or double-counted across streams.
The year-over-year compounding reflects member maturity: enrolled guests become more valuable over time as they advance through the program, increasing repeat frequency and ADR premium by approximately 30% per year of membership. The OTA commission recapture estimate deepens 5% annually as direct behavior strengthens. All figures are pre-tax projections for illustrative purposes. Actual results vary by property, market, and implementation.
Detailed breakdown of how each loyalty-driven revenue stream contributes to the total annual opportunity. Values are calculated from your property metrics and Laasie customer benchmarks.
By shifting 10% of OTA share to direct with member-only rates and instant rewards, the property avoids blended commissions on recaptured bookings. Deepens 5% annually as the program scales.
Laasie-embedded enrollment in the booking path turns browsers into members mid-reservation, lifting direct conversion by 12–15%. The incremental bookings convert at full ADR with no commission cost.
Portfolio-wide recognition and targeted offers encourage guests who stay at one property to book sister properties, expanding share of wallet across the entire portfolio.
Members book at higher ADR, upgrade rooms more often, and spend more on F&B and spa when instant rewards are tied to on-property experiences. The premium compounds as guests mature in the program.
Laasie re-engages lapsed guests with personalized win-back offers, converting dormant profiles into active bookings. Estimated at 3% of the total annual guest base reactivated each year.
Instant gratification and tier progression increase guest frequency by an estimated 7%, compounding into predictable repeat revenue as enrolled members deepen their relationship with the brand.
Conservative model based on real portfolio benchmarks, industry standard commissions, and your property fundamentals. Year 1 generates $640,649, compounding to $1,026,194 by Year 3 as loyalty capture deepens and member value matures.
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