Revenue strategy, loyalty intelligence, and direct booking tactics written by the people obsessed with helping hotels win
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18 articles
Technology does not run a loyalty program. People do. After working with hundreds of hotel partners, here is what I have learned about the difference between programs that thrive and programs that stall.
Stacy Wille
Apr 28, 2026
Everyone focuses on the guest-facing features of a loyalty program. The hotels that sustain long-term performance obsess over the operational infrastructure behind it. Here's what that looks like.
Chris Clement
Apr 24, 2026
Every dollar spent on Google Ads or Meta is a dollar you could be spending on guest relationships. Here's how first-party loyalty data is becoming the most powerful weapon in the fight against rising acquisition costs.
Ellis Connolly
Apr 21, 2026
AI isn't just automating pricing decisions - it's fundamentally changing how hotels understand guests, predict demand, and compete for direct bookings. Here's what's actually happening on the ground.
Ellis Connolly
Apr 14, 2026
Launch day is the easy part. The real work, and the real opportunity, happens in the thirty days that follow. Here is what I tell every hotel partner to focus on.
Stacy Wille
Mar 11, 2026
Most hotels focus on choosing a loyalty platform. The ones that win focus on what happens next. Here's the operational blueprint we use to get hotel partners live, trained, and generating ROI in 90 days.
Chris Clement
Feb 10, 2026
See exactly how Laasie drives direct bookings, guest spend, and loyalty - in a 15-minute demo.
