Insights & Strategy

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Insights Blog

Revenue strategy, loyalty intelligence, and direct booking tactics written by the people obsessed with helping hotels win

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18 articles

What Great Customer Success Actually Looks Like in Hotel Loyalty
6 min read
Loyalty & RetentionGuest Experience

What Great Customer Success Actually Looks Like in Hotel Loyalty

Technology does not run a loyalty program. People do. After working with hundreds of hotel partners, here is what I have learned about the difference between programs that thrive and programs that stall.

Stacy Wille

Stacy Wille

Apr 28, 2026

The Operational Side of Loyalty Nobody Talks About
6 min read
Loyalty & RetentionGuest Experience

The Operational Side of Loyalty Nobody Talks About

Everyone focuses on the guest-facing features of a loyalty program. The hotels that sustain long-term performance obsess over the operational infrastructure behind it. Here's what that looks like.

Chris Clement

Chris Clement

Apr 24, 2026

How Hotels Can Use Loyalty Data to Slash Paid Acquisition Costs
9 min read
Tech & IntegrationsDirect Bookings

How Hotels Can Use Loyalty Data to Slash Paid Acquisition Costs

Every dollar spent on Google Ads or Meta is a dollar you could be spending on guest relationships. Here's how first-party loyalty data is becoming the most powerful weapon in the fight against rising acquisition costs.

Ellis Connolly

Ellis Connolly

Apr 21, 2026

How AI Is Quietly Rewriting the Rules of Hotel Revenue Management
8 min read
Tech & IntegrationsRevenue Strategy

How AI Is Quietly Rewriting the Rules of Hotel Revenue Management

AI isn't just automating pricing decisions - it's fundamentally changing how hotels understand guests, predict demand, and compete for direct bookings. Here's what's actually happening on the ground.

Ellis Connolly

Ellis Connolly

Apr 14, 2026

The First 30 Days After Your Loyalty Program Goes Live: What Actually Matters
6 min read
Loyalty & RetentionGuest ExperienceRevenue Strategy

The First 30 Days After Your Loyalty Program Goes Live: What Actually Matters

Launch day is the easy part. The real work, and the real opportunity, happens in the thirty days that follow. Here is what I tell every hotel partner to focus on.

Stacy Wille

Stacy Wille

Mar 11, 2026

The 90-Day Loyalty Launch Playbook: What Actually Happens After You Sign
7 min read
Revenue StrategyTech & Integrations

The 90-Day Loyalty Launch Playbook: What Actually Happens After You Sign

Most hotels focus on choosing a loyalty platform. The ones that win focus on what happens next. Here's the operational blueprint we use to get hotel partners live, trained, and generating ROI in 90 days.

Chris Clement

Chris Clement

Feb 10, 2026

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