Upcoming45 min
The Future of Hotel Loyalty: Beyond Points and Status
Traditional points-based loyalty is losing relevance with modern travelers. In this session, Ellis Connolly explores how flexible reward architectures, instant perks, and personalized recognition are reshaping what loyalty means in hospitality. Learn how leading hotel groups are moving beyond tier status to build genuine emotional connection with guests.
Ellis Connolly
Chief Revenue Officer, Laasie
Wednesday, June 10, 2026 at 10am PT
What you will learn
- How to embed loyalty incentives at every stage of the direct booking funnel
- Proven techniques to reduce booking abandonment with instant reward previews
- Case study data showing 3.2x conversion lift when perks are visible pre-checkout
- Framework for aligning revenue management goals with guest experience design
Who should attend
Revenue ManagersMarketing DirectorsHotel General ManagersBrand ExecutivesIndependent Hotel Owners
Ready to turn insights into revenue?
See exactly how Laasie drives direct bookings, guest spend, and loyalty in a 15-minute demo.